January 17, 2007
Let’s Help Glenda Extend her Reach
Please join your fellow eSight members for another learning opportunity this week as Glenda Watson Hyatt celebrates the publication of her new autobiography, "I'll Do It Myself."
Since she was 10, Glenda has dreamt of writing her autobiography, of sharing her story with others and of motivating others to become all that they can be.
An eSight member since 2002, Glenda is operates her own consulting business, Soaring Eagle Communications, which is committed to increasing awareness and accessibility of today's communication technologies so that people with disabilities can fully participate in all facets of society.
She also writes a blog, JustWrite, and, as a freelance writer, has contributed five articles to eSight's database of more than 1,000 articles about career management from a disability perspective.
I recently interviewed Glenda about how she compares book marketing with job hunting, how she is using the Internet to promote her book and how she cultivates online relationships with people.
For Glenda, who has cerebral palsy and speaks with difficulty, online marketing is playing a major role in her book marketing strategy.
"I've recently realized the key is cross media promotion - using one medium to promote your presence in another," she told me. "Essentially, you build your own media empire using various formats, such web sites, ezines, blogs, podcasts, webinars, and Internet radio. You then add in traditional media coverage like newspapers, print magazines, radio, TV."
I believe Glenda has developed a strategic and tactical approach to online marketing that can be helpful for us all, whether we're job searching, trying to extend our professional networks or trying to market a service or product as an entrepreneur.
See "Promoting Yourself Is Building Solid Relationships," eSight's interview with Glenda.
During that interview, Glenda explains one of her tactics in marketing her book: a virtual book tour she calls "40 Blogs in 40 Days."
The idea behind this virtual (no travel) book tour, says Glenda, is to have 40 bloggers and ezine writers interview her in 40 business days. During the tour, bloggers send her questions about her book, which she answers by e-mail. Each blog then posts her responses, either as a Q&A or as an article, on its selected day of the tour.
On January 22, the eSight Networking Forum (right here) will be the second "stop" on her tour book
Let's all help Glenda's "40 Blogs in 40 Days" virtual book tour - and her January 22 stop at the eSight Networking Forum - become a stellar success. To support Glenda in her "40 Blogs in 40 Days" marathon, there are two things you can do right now:
First, you can become an active participant in Glenda's virtual book tour by e-mailing the URL of Glenda's interview article (and this special announcement e-mail) to three of your friends and acquaintances, asking them to do the same. It's a quick and easy way to extend Glenda's reach to potential readers of her book. If each one us takes five minutes to do just that, we, as eSight members, can make a significant impact on Glenda's outreach efforts.
Second, on this eSight Networking Forum offer Glenda your ideas about where she can post a blurb about her book so she can reach those who will benefit by reading it.
For instance, do you know a blog that includes participants who need to hear about Glenda's book?
Post your suggestions here for helping Grenda extend her reach. And, while you’re at it, tell us what you’ve done to help Glenda reach potential readers of her book.
Posted by Jim at 11:03 AM | Comments (6)