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February 16, 2007

The New York Times Company and Monster Worldwide Form Strategic Recruitment Advertising Alliance

Alliance Creates Unsurpassed Local Market Presence and Online Recruitment Reach Across 19 Top Newspaper Web Site Leaders, Via Co-Branded Career Sites

NEW YORK--(BUSINESS WIRE)--Feb. 14, 2007--The New York Times Company (NYSE: NYT) and Monster Worldwide, Inc. (NASDAQ: MNST) today announced a strategic alliance, combining the Times Company's market-leading news and local Web sites with Monster's leading online recruitment expertise and services. Under the terms of the deal, 19 of the Times Company's newspaper Web sites, including The New York Times, The Boston Globe, the Worcester Telegram & Gazette and its award-winning newspapers throughout the southeast and California, will co-brand their online recruitment advertising Web sites with Monster. The alliance will create an exciting new presence with rich local relevance and broad online reach in the careers market, supported by the combined brand recognition and marketing strength of both companies.

The enhanced and expanded New York Times Company-Monster co-branded career sites will provide job seekers and employers with the features and functionality of the Times Company's existing online job sites, combined with Monster's collection of innovative, market-leading career tools and content. In addition, recruiting professionals will now enjoy both local and national job posting capabilities through Times Company and Monster sites, along with access to the world's largest resume database, which grows by more than 40,000 resumes each day. The co-branded sites will begin to appear in March.

"The combination of technology, reach and expertise created by this strategic alliance is extraordinary," said Janet L. Robinson, chief executive officer, The New York Times Company. "Together with Monster, The New York Times Company will significantly increase our presence in the online recruitment space as we continue to provide quality solutions and considerable value for employers and job seekers."

"This new relationship between Monster and The New York Times Company combines two world-class brands to jointly deliver greater value for both career-seeking consumers and for employers seeking talent," said William Pastore, president and chief executive officer, Monster Worldwide. "The alliance significantly advances Monster's strategy to provide highly localized online recruitment and career services, allowing Monster to leverage its expertise and full range of solutions in conjunction with the Times Company's award-winning local news outlets and powerful distribution presence."

The alliance will create the overall online recruitment leader in Boston, where Monster will join with BostonWorks.com, the recruitment Web site for Boston.com, New England's leading news site and one of the nation's biggest regional Web sites, with four million unique visitors each month (Source: Nielsen // NetRatings, December 2006). The new BostonWorks.com-Monster site will combine BostonWorks.com's leading 16% share of the Boston market's online job postings with Monster's 9% share (Source: Wanted Tech). In New York, The New York Times-Monster site will capitalize on NYTimes.com, the Number 1 most-visited newspaper Web site in the U.S. (Source: Nielsen// NetRatings, December 2006). Monster's significant Web traffic will complement the Times Company, which is the ninth most-visited parent company on the Web in the U.S., with 44.2 million unique visitors per month (Source: Nielsen//NetRatings, December 2006).

The Best of The New York Times Company and Monster for Both Job Seekers and Employers

The co-branded sites will be designed to help employers and staffing organizations better target and more efficiently place recruitment advertising to reach both local and national talent. Recruiters new to Monster will benefit from its suite of tools designed to streamline and expedite the hiring process. Monster's existing recruiting customers will also have the opportunity to cross-advertise in the Times Company's print properties. To enable this, Monster will introduce a new "click-to-print" feature that will provide current online recruiting clients with a simple method to reverse-publish their job listings as print ads in Times Company newspapers.

On the consumer side, more job candidates will be able to take advantage of Monster's advanced search and match technology, enabling them to identify both local and national opportunities. Monster's new capabilities allow seekers to easily expand their searches using the new "More Jobs Like This" feature, or fine-tune searches based on criteria such as salary range, years of experience or the distance of jobs from a targeted ZIP code. The new co-branded sites will also feature local employment news and information, career advice and guidance, and more.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Monster Worldwide

Monster Worldwide, Inc. (NASDAQ: MNST) parent company of Monster(R), the premier global online employment solution for more than a decade, strives to bring people together to advance their lives. With a local presence in key markets in North America, Europe and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index and the NASDAQ 100. To learn more about Monster's industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at www.monsterworldwide.com.

This press release can be downloaded from www.nytco.com

CONTACT: For The New York Times Company:
Catherine J. Mathis, 212-556-1981
mathis@nytimes.com

or
Paula Schwartz, 212-556-5224
schwap@nytimes.com

or
Abbe Serphos, 212-556-4425
serphos@nytimes.com

or
For Monster Worldwide:
Danielle Perry, 978-461-8366
danielle.perry@monster.com

or
Rich Teplitsky, 646-402-3323
rich.teplitsky@monsterworldwide.com


SOURCE: The New York Times Company

Posted by Nancy at February 16, 2007 09:33 AM

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